Innovative Digital Media

Search Engine Optimization

SEO is crucial for you and your business to stand out online

FAQ

Results, Data, and Success!

If you’ve ever searched for something on Google—like “best coffee shop near me” or “affordable web design in Scottsdale”—you’ve already seen SEO in action, whether you realized it or not. SEO stands for Search Engine Optimization, and it’s the process of making your website show up higher in search results when potential customers are looking for services or products you offer.

When someone searches online, they rarely click past the first page of results. If your website isn’t there—or even better, at the top—you’re likely missing out on valuable leads, calls, and sales. SEO helps change that.

Good SEO means your website is easier for both search engines and real people to understand. It involves improving things like:

  • The words and content on your site

  • How fast and secure your website is

  • Links from other trusted websites that point to yours

  • Technical setup behind the scenes

Our monthly SEO service is designed to improve your website’s visibility, ranking, and performance. It includes:

  • SEO Setup & Monthly Optimization: On-page updates, keyword targeting, meta descriptions, and SEO-friendly content adjustments to help your site rank for the right search terms.

  • Website Optimization & Speed Management: Regular checks and improvements to ensure your site loads quickly, runs smoothly, and offers a great user experience.

  • Google My Business Optimization & Management: We optimize and manage your Google My Business (GMB) profile to help you stand out in local searches, Google Maps, and improve your visibility for nearby customers.

  • Minor Backlink Support: Basic backlink strategies and placement opportunities to build your website’s authority and trustworthiness over time.

  • Monthly Reporting & Progress Tracking: You’ll receive updates on rankings, traffic, and SEO improvements so you know exactly how your investment is performing.

Our service includes both an initial SEO setup (where we optimize your site structure, keywords, and foundational elements) and ongoing monthly improvements. SEO isn’t “set it and forget it”—search trends, competitors, and Google’s algorithms change constantly, so continuous optimization is key for long-term success.

No—our SEO management focuses entirely on organic (non-paid) search performance. However, if you’re interested in running Google Ads or paid campaigns alongside SEO, we can offer guidance or additional services for that separately.

Backlinks (links from other reputable websites to yours) are a major factor in SEO success. While this package includes light backlink research and opportunities (such as local directories or listings), more aggressive backlink building strategies—like outreach, guest posting, or PR campaigns—are available as an add-on service.

We provide easy-to-understand monthly reports that track keyword rankings, website traffic, Google My Business performance, and other key metrics. You’ll see how your online visibility improves over time—and we’re always available to explain the progress and adjust the strategy as needed.

Yes but, the monthly plans run on a month to month basis. You must give 30 day notice of plan cancellation but are not locked into a contract duration.

Innovative Digital Media

How Google Business Profile & SEO Work Together.

Your Google Business Profile (GBP) and your website’s SEO (Search Engine Optimization) are two sides of the same coin when it comes to showing up in Google search results. When managed together, they create a powerful local marketing strategy that helps your business get found by more potential customers.
By combining both services through our monthly management plan, you ensure that every piece of your online presence is working together, consistently optimized, and fully geared to attract new customers—both on the map and in the search results.